Healthy & Sustainable Business Finances

Podcast: The Lucy Liu Show

Episode Title:  Healthy & Sustainable Business Finances With Kathy Svetina

Host: Lucy Liu

Episode Guest: Kathy Svetina

Episode Date: June 22, 2023

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In this episode, Fractional CFO Kathy Svetina shares practical advice for entrepreneurs to maintain financial health in their businesses. She emphasizes strategic planning and internal controls, offering straightforward insights for sustainable growth and success.

About this episode

  • What exactly does a business need in order to be healthy and sustainable financially?

  • Who the fractional CFO is and how are they different from accountants and bookkeepers? 

  • How is financial planning for a company different from financial planning for people?

  • Why trying to increase your sales might be making you less successful (and what you should be doing instead)

  • What you might be missing in your small business finances that’s putting you at risk for fraud (even if you have an accountant)  

Key Insights from The Lucy Liu Show podcast

00:20 Business success requires sustainable, customer-focused decisions 

03:47 Fractional CFOs are a shared financial resource 

06:27 The differences between financial planning for individuals and businesses 

11:29 Why implementing internal controls is crucial for your business 

14:14 Strategic planning involves analyzing trends and using appropriate tools  


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About host – Kathy Svetina

Kathy Svetina is a Fractional CFO for growing small businesses with $10M+ in annual revenue.

Clients hire her when they’re unsure about what’s going on in their finances, are stressed out by making financial decisions, or need to structure their finances to keep up with their growth.

She solves their nagging money mysteries and builds a financial structure with a tailored financial strategy. That way they can grow in a financially healthy and sustainable way.

Kathy is based in Chicago, IL and works with clients all over the US.

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