How to Build a Healthy and Sustainable Business

Podcast: BrandsTalk

Episode Title:  How to build a healthy and sustainable business with Kathy Svetina

Host: Brigitte Bojkowszky

Episode Guest: Kathy Svetina

Episode Date: November 2, 2021

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In this episode of Brands Talk with Bridget, Fractional CFO Kathy discusses how she transitioned from working in corporate finance to entrepreneur,  helping businesses grow sustainably through strategic financial planning and support. She talks about how understanding your financials and planning for growth are crucial, as well as maintaining brand consistency.

About this episode

In this conversation, Kathy shares with us deeper insights on

💡her mission is to help women grow their businesses in a healthy and sustainable way

💡how she works with women business owners who need financial and strategic business guidance but are not there yet to justify the investment of having a full-time CFO to support their business.

💡the most important key factors to consider when scaling your business

💡why branding early on in building your own business is essential

💡what an authentic personal brand means to her

💡her podcast “Help! My Business is Growing”.

Key Insights from BrandsTalk podcast

09:04 Seeking assistance to prevent financial misunderstandings

12:14 Assess your financial health and plan for improvements

14:21 Plan, budget, strategize, protect, and grow effectively

18:47 Leadership, marketing, branding, finance and self-care help with business growth

22:24 Consistency in leadership and branding is crucial 

25:13 Podcasting and hiring experts can boost success

28:15 Budgeting in the fall, planning for growth in spring

34:22 Financial wisdom for women business owners


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About host – Kathy Svetina

Kathy Svetina is a Fractional CFO for growing small businesses with $10M+ in annual revenue.

Clients hire her when they’re unsure about what’s going on in their finances, are stressed out by making financial decisions, or need to structure their finances to keep up with their growth.

She solves their nagging money mysteries and builds a financial structure with a tailored financial strategy. That way they can grow in a financially healthy and sustainable way.

Kathy is based in Chicago, IL and works with clients all over the US.

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