It’s Not About the Numbers, It’s About the People

It’s Not About the Numbers, It’s About the People | Lead Like a Woman with Andrea Heuston

Podcast: Lead Like a Woman

Episode Title:  It’s Not About the Numbers, It’s About the People With Kathy Svetina

Host: Andrea Heuston

Episode Guest: Kathy Svetina

Episode Date: March 21, 2024

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In this episode, Fractional CFO Kathy Svetina talks about implementing smart financial strategies into your business. She stresses the importance of practical financial management, using data wisely, and developing soft skills to help your business thrive.

About this episode

  • What motivated Kathy Svetina to create NewCastle Finance?

  • Top things that went right when Kathy started NewCastle Finance

  • Why Kathy focuses on helping women-owned businesses

  • Using FP&A to maximize your business’ ROI

  • What is a fractional CFO?

  • Understanding why you need help when your business is growing

  • What is the Financial Health Check?

  • The role of data in scrappy financial practices

Key Insights from Lead Like a Woman podcast

5:13 Kathy Svetina talks about her transition to entrepreneurship 

7:44 What went right when starting NewCastle Finance 

9:23 Kathy’s focus on helping businesses with their financial strategy 

14:35 How Fractional CFOs help with financial planning 

19:48 NewCastle Finance’s Financial health check services

24:50 Why data is crucial in scrappy financial practices  

31:22 Blending soft skills and data insights can prevent business failure


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About host – Kathy Svetina

Kathy Svetina is a Fractional CFO for growing small businesses with $10M+ in annual revenue.

Clients hire her when they’re unsure about what’s going on in their finances, are stressed out by making financial decisions, or need to structure their finances to keep up with their growth.

She solves their nagging money mysteries and builds a financial structure with a tailored financial strategy. That way they can grow in a financially healthy and sustainable way.

Kathy is based in Chicago, IL and works with clients all over the US.

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