by Kathy Svetina | Jul 29, 2022 | Listen
Copywriting is the art of using words, images, and videos to tell the story of your business. Its purpose is to provide information and, of course, generate sales. It talks about your products and services, explains why they’re helpful, and asks customers to...
by Kathy Svetina | Jul 22, 2022 | Listen
When employees with a growth mindset back your business, you’re one step closer to sustainable growth and success. These are employees who have open hearts and minds. They thrive on challenges; they take responsibility for their actions and see failure and...
by Kathy Svetina | Jul 15, 2022 | Listen
Business author, entrepreneur, and leadership guru David Cottrell once said, “The most important thing you do as a leader is to hire the right people.” And many of the best business leaders seem to agree, claiming that hiring the right people for the right...
by Kathy Svetina | Jul 8, 2022 | Listen
Simon Sinek said it best: “Happy employees ensure happy customers. And happy customers ensure happy shareholders – in that order.” Your employees are vital to the success of your growing business – especially when they are happy and productive. And...
by Kathy Svetina | Jul 1, 2022 | Listen
Chances are, your business currently has a team in place to help it run and grow. To ensure that everyone is working towards the same common goal, you’ll have to have regular team meetings. They are part of the working world, yet many feel dread, annoyance, and...
